Marketing Foundations [MKTG 3650]
Summer 2020


Foundations of Marketing Practice  — fundamental concepts of contemporary marketing


This is a subscription-based online course, available for a specific semester. The subscription expires at the end of the semester for which it is subscribed.

This course introduces the student to the foundations of marketing practice, with embedded digital content. It includes a survey of contemporary marketing concepts and practices and an overview of the range of activities performed by marketing managers.